YouTube Ad Revenue
In Q2 2026, YouTube generated $11.1B in advertising revenue, up 12.9% from a year earlier — a trailing-twelve-month run rate of $43B. That is 13.5% of Google's total advertising revenue. These are Alphabet's own reported figures from its SEC filings — the only official YouTube revenue numbers that exist.
Quarterly ad revenue since disclosure began
YouTube's share of Google advertising
YouTube ads ÷ Google's total advertising line (Search & other + YouTube + Network). The slow climb is the story of video taking share inside the world's largest ad business.
Why traders and investors watch this
YouTube is the growth story inside Alphabet's ad business and one of the handful of numbers GOOGL trades on at earnings — a beat or miss on this line moves one of the S&P 500's largest weights the same afternoon. It also carries a cycle read: brand video budgets are more discretionary than search spend, so YouTube decelerating faster than Google's total advertising line is a classic early sign of ad-budget cuts, while YouTube outgrowing Search signals brand demand running hot. And for anyone underwriting the streaming-ads theme — Netflix's ad tier, Roku, connected-TV pitches — this is the benchmark: the one large video ad business whose numbers appear in audited filings rather than estimates.
How this is computed — and what it can't tell you
Alphabet tags YouTube ad revenue as a distinct segment fact in its quarterly and annual SEC filings; we extract those XBRL facts directly from each filing and derive fourth quarters as the annual figure minus the nine-month total. What this line excludes matters: YouTube Premium and Music subscriptions, YouTube TV, and YouTube's share of Google's hardware bundles all sit in other revenue lines — total YouTube revenue is meaningfully larger than the advertising line shown here, and Alphabet does not disclose it. Ad revenue is also gross, before the roughly half that is paid out to creators as revenue share (a cost, not a revenue deduction).
Sources, methodology & freshnessLast updated 2026-06-30 · Open ↓Close ↑
thetrading.tools PRO
Talk to this data with your AI
PRO is an MCP server that plugs Claude, ChatGPT, Cursor or any AI agent straight into everything on this site — the live market scores, ~90 economic indicators with full histories, and every signal study. Ask a market question; your AI answers from our data, dated and sourced.
Cancel anytime
How YouTube Ad Revenue Works
- 1Alphabet's own segment factAlphabet tags YouTube ad revenue as a distinct XBRL segment fact (YouTubeAdvertisingRevenueMember) in its 10-Qs and 10-Ks. We extract those facts directly from each filing — these are the only official YouTube revenue figures anywhere; everything else you see quoted is an estimate or is quoting these.
- 2Disclosure began in 2020, history to 2019Alphabet first broke out YouTube ad revenue in February 2020 and provided quarterly history back to Q1 2019. Nothing earlier exists at quarterly resolution — any older "YouTube revenue" figure is a third-party estimate.
- 3Q4 is derived10-Ks report the full year, so fourth quarters are computed as the annual figure minus the nine-month total — standard for segment lines.
- 4Share of Google advertisingWe divide YouTube ads by Google's total advertising line (Search & other + YouTube + Network) each quarter — the cleanest measure of video taking share inside the world's largest ad business.