Did the Market Rise Because Companies Earned More, or Because You Pay More?
A company's market value is its revenue, times the share of that revenue it keeps, times what the market pays for each dollar kept. Those three multiply back to the whole exactly, so splitting a rise between them is a measurement and not a model. Read it beside the Market P/E Ratio, which says what the market costs; this says how it got there.
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Over the five years to June 28, 2026 the 197 companies in the base grew their market value 2.08×. Revenue accounts for 65% of that rise and wider margins for 56%, while the multiple contributed −22%: investors are paying less per dollar of earnings than five years ago, not more. The market did not re-rate. It earned. Net margin is 15.2%, against 9.5% in 2011, and that widening is doing more of the work each year — 70% of the last twelve months against 19% across the whole record. The gain is broad rather than a few winners: 190 of 198 companies are profitable, the highest share since 2011. Whether 15%-plus margins hold is now the question that matters more than the multiple.
Sources, methodology & freshnessLast updated 2026-08-25 · Open ↓Close ↑
Net margin 15.2%, from 9.5% in 2011. 190 of 198 companies profitable. The multiple is the smallest of the three drivers, and over five years it worked against the market.
Reading the split
- Shares can exceed 100%. The drivers compound rather than add, so they are split in logs. When one leg goes backwards it takes a negative share and the others sum past 100 — which is exactly what a falling multiple looks like.
- Margins are the swing factor. Revenue growth is steady across every window. What changes is how much of it companies keep.
- This is not a forecast. A margin that widened for a decade can narrow, and it would pull earnings down without any change in the multiple.
The exact split, by window
| Window | Market cap | Revenue | Margin | Multiple | Per year |
|---|---|---|---|---|---|
| 1Y1.0y | ×1.24 | ×1.1148% | ×1.1670% | ×0.96−17% | 23.8% |
| 3Y3.0y | ×1.97 | ×1.2938% | ×1.4353% | ×1.069% | 25.3% |
| 5Y5.0y | ×2.08 | ×1.6265% | ×1.5156% | ×0.85−22% | 15.8% |
| 10Y10.0y | ×5.74 | ×2.3950% | ×1.6428% | ×1.4622% | 19.1% |
| Since 201115.3y | ×11.20 | ×3.6253% | ×1.6019% | ×1.9427% | 17.2% |
Every row multiplies back exactly: revenue × margin × multiple equals the market-cap column. The multiple is the only driver that has gone backwards, and it has done so over both the last year and the last five. Over the full record it still added 27%, so the re-rating that happened belongs to the 2010s and not to the recent market.
Net margin
How many companies actually make money
Revenue and the multiple, indexed
Method
Market cap = revenue × (earnings ÷ revenue) × (market cap ÷ earnings). The middle term is net margin and the last is the multiple, so the three legs are exact and leave no residual. Shares are taken in logs because the drivers compound.
Every leg is computed over the 197 companies whose revenue AND earnings are both known at the date. Summing earnings across the whole base while summing revenue across only the companies that report it would put a different denominator under each leg and overstate the margin — the one number this page exists to get right.
The basket is today's largest US companies, and a decomposition is more exposed to that than a ratio: these firms grew revenue faster than the market did, which flatters the revenue leg specifically. The margin and multiple legs are ratios and travel better between baskets. Read the split as a description of these companies rather than of the whole market.
Each quarter enters on the date it was first filed, never on the date it ended, so no window contains a number the market had not yet seen. Values are latest-vintage, placed at their original reporting date.
Net margin 15.2%, from 9.5% in 2011. 190 of 198 companies profitable. The multiple is the smallest of the three drivers, and over five years it worked against the market.
Reading the split
- Shares can exceed 100%. The drivers compound rather than add, so they are split in logs. When one leg goes backwards it takes a negative share and the others sum past 100 — which is exactly what a falling multiple looks like.
- Margins are the swing factor. Revenue growth is steady across every window. What changes is how much of it companies keep.
- This is not a forecast. A margin that widened for a decade can narrow, and it would pull earnings down without any change in the multiple.
How Market Return Drivers Works
- 1Start from an identity rather than a modelA company's market value equals its revenue, times the share of revenue it keeps as profit, times what the market pays per dollar of profit. That is arithmetic rather than theory: the three terms multiply back to market value exactly, with no residual to explain away.
- 2Aggregate the basket before dividingRevenue, earnings and market value are summed across the companies first, then divided. Every leg is computed over the companies whose revenue and earnings are both known on the date, so one basket sits under all three and the margin cannot be inflated by a mismatched denominator.
- 3Split the change in logsThe drivers compound rather than add, so their shares are taken as logs of the ratios. That lets a driver which moved backwards take a negative share while the others sum past one hundred, which is exactly what a falling multiple looks like and is hidden by any method forced to sum to one hundred.
- 4Check whether the gain is broadA widening margin can mean every company improved or a few enormous ones did. The share of companies earning anything at all over the trailing year is published beside it, which distinguishes the two.