Real Retail Sales
Real retail sales deflate nominal retail spending by the CPI, measuring the actual volume of goods consumers buy rather than the dollars they spend. The adjustment matters most during high-inflation stretches, when nominal sales can climb even as real consumption shrinks.
Real retail sales ($, chained)
- YoY %
- 1.7%
Next release: Sep 16, 2026
Latest reading
As of July 2026, Real Retail Sales (Real retail sales ($, chained)) stands at $229B — down from $231B the prior reading, below the June 2026 record of $231B. Use the year-over-year rate to find genuine trends. When nominal sales rise but real sales fall, inflation is eroding purchasing power — a classic consumer-stress signal. Several consecutive months of negative real growth is a meaningful recession warning, since real consumption feeds directly into real GDP. Series history runs from 1993 to present.
Sources, methodology & freshnessLast updated 2026-09-04 · Open ↓Close ↑
Full history
Sales level (real $)
Year-over-year %
The annual growth rate of real (inflation-adjusted) retail sales. Shaded zones split growth (green, above 0%) from decline (red, below 0%) — several negative months is a classic consumer-stress recession signal.
Methodology & data
Real Retail Sales is sourced from Census/FRED via the Federal Reserve's FRED service (Census Bureau / FRED (RRSFS), monthly, inflation-adjusted). We pull the complete history, chart it on a monthly basis, overlay SPY for context, and generate a dated plain-English reading from the latest release — with no smoothing or adjustment beyond what the chart legend states.
Every reading is stamped with its release date, last updated 2026-09-04. Maintained and reviewed by Yuriy Matso; see our methodology for the standards every series on the site is held to.
Frequently asked questions
What is the Real Retail Sales?
Real retail sales deflate nominal retail spending by the CPI, measuring the actual volume of goods consumers buy rather than the dollars they spend. The adjustment matters most during high-inflation stretches, when nominal sales can climb even as real consumption shrinks.
How do you read Real Retail Sales?
Use the year-over-year rate to find genuine trends. When nominal sales rise but real sales fall, inflation is eroding purchasing power — a classic consumer-stress signal. Several consecutive months of negative real growth is a meaningful recession warning, since real consumption feeds directly into real GDP.
Where does the Real Retail Sales data come from?
Census Bureau / FRED (RRSFS), monthly, inflation-adjusted. We chart the full history and publish a dated, plain-English reading with every release; the raw series is downloadable as CSV at /data/indicators/real-retail-sales.csv.
How often is Real Retail Sales updated?
Real Retail Sales is a monthly series from Census/FRED, refreshed here as soon as a new release posts to FRED.
Real retail sales ($, chained)
- YoY %
- 1.7%
Next release: Sep 16, 2026